We have already established that traditional journalism is in a rut, but what can we do about it? I recently saw a clip on YouTube where David Carr from the New York Times and Andy Lack from Bloomberg Media discusses the future of Journalism, but I must admit that as I was listening to them I did not hear anything that I haven’t heard before, nothing revolutionary. They posed questions like ‘how should Journalism be created and distributed in the future?’ and ‘what are the new business-model and how does the changing economic look like?’, they confirmed that the old model of journalism is gone and that the making and distribution of media need to change, that the bag of resources journalists have today is huge compared to before, and also that digital media and traditional journalism is in a state of convergence, but there were no ideas or thoughts that steered us in the direction of what the answer to this might be. On top of this, when Tom Fiedler (Boston University) mentions that ‘Journalism education today is an escalator to no-where’ and that young people’s attention-span might be shorter than before they shake their heads in concert and refuses to see it as a problem. I am more than happy for them to be right, but there needs to be reasoning for it.

On the other hand, Tom Rosenstiel delivers a very interesting TedTalk on the future of Journalism. He explains that news is still on demand, but the audience is demanding when to get them, where to get them and what it should be about compared to adjusting their day according to the 6 o’clock news. He therefore says that news stories today must be presented differently and he points to a very interesting way of thinking; the new model of journalism must study its audience and their devices. People have all sorts of toys today; tablets, mobile-phones and laptops, but we use them at different times and we use them for different things. I found it very useful what Rosenstiel said about people often waking up in the morning and checking their smartphones in bed, then perhaps changing to their tablets at the breakfast table (whatever happened to socializing..), opening their laptops on their way to work and possibly using a stationary computer at work. Understanding this and understanding what content which gadget is good for is helpful in understanding how Journalism can serve the audience best.

Reference:

bu, 2014, NYT’s David Carr on the Future of Journalism, 6 March, YouTube, viewed 16 April 2014, https://www.youtube.com/watch?v=WPlazqH0TdA

TedxTalks 2013, The Future of Journalism: Tom Rosenstiel at TEDxAtlanta, YouTube, 28 May, viewed 16 April 2014, https://www.youtube.com/watch?v=RuBE_dP900Y

Here are some comments that I made to other people that reflected on the same two videos:

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Comments
  1. blogger681 says:

    I really enjoyed how you used two different sources for your argument. You didn’t seem to be biased with a particular view but you were engaging with your sources freely and it made your blog really well structured. I also find it useful how you mentioned that Rosenstiel said that most people wake up and are on their smart phones because I agree, and I know I’m definitely one of those people!

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  2. I completely agree with your statement that no revolutionary comments were made by either David Carr or Andy Lack. Whilst I found the clip interesting, I felt that there was something missing from the discussion to make it really stand out.

    The point you make about the mediums people use to access information, and these mediums infiltrate into out daily practices, was of particular interest to me in Tom Rosentiel’s talk. Rosentiel’s discussion of Tablets reinventing the deliverance of news brought an image to my mind of alarm clocks going off and people simultaneously rolling over to check Facebook, news programs, or various social media platforms, on their smartphones. The classic argument to such an action is “I was just checking in with the world.”

    Though smartphones are different technological outlets to tablets, the two tools are exemplary of Rosentiel’s argument that they way we consume news has changed. No longer do people only read the paper whilst eating breakfast, waiting for a bus, or in public transport. Our consumption of news has changed! But, as you have identified in your post, there is still a vital role for old media institutions in regards to delivering and consuming news.

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  3. michellewebb says:

    Great post! I thought these two videos were such helpful readings for us this week, they both delivered compelling cases on the landscape of journalism, in which we are apart of and contributing to. When scholars say that journalism is declining, I totally disagree – it is merely dispersing; adapting and adopting to the climate of our technologically-connected world. Us as readers and prosumers do not have a lessened thirst for news, just different desires in terms of how we want it served, when and where, exactly as you said. I think we are entering the best era of journalism yet actually, now is the ‘golden age’ that will be the history we talk about when we’re old – and we’re apart of it 🙂

    Nice post, I really enjoyed it!

    – shell

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  4. I found your article interesting and agree with you mostly.

    I too found the first video a bit too dry – however they do talk about hiring investigative journalists which I thought to be quite interesting. In a place where traditional media news rooms are downsizing BuzFeed has hired investigative reporters – an occupation that is not only costly to a company but also tedious.

    I agree with your outlook in terms of the statistics on digital devices – I too found them most interesting and valuable to see where the future of journalism is headed.

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