We have already established that traditional journalism is in a rut, but what can we do about it? I recently saw a clip on YouTube where David Carr from the New York Times and Andy Lack from Bloomberg Media discusses the future of Journalism, but I must admit that as I was listening to them I did not hear anything that I haven’t heard before, nothing revolutionary. They posed questions like ‘how should Journalism be created and distributed in the future?’ and ‘what are the new business-model and how does the changing economic look like?’, they confirmed that the old model of journalism is gone and that the making and distribution of media need to change, that the bag of resources journalists have today is huge compared to before, and also that digital media and traditional journalism is in a state of convergence, but there were no ideas or thoughts that steered us in the direction of what the answer to this might be. On top of this, when Tom Fiedler (Boston University) mentions that ‘Journalism education today is an escalator to no-where’ and that young people’s attention-span might be shorter than before they shake their heads in concert and refuses to see it as a problem. I am more than happy for them to be right, but there needs to be reasoning for it.
On the other hand, Tom Rosenstiel delivers a very interesting TedTalk on the future of Journalism. He explains that news is still on demand, but the audience is demanding when to get them, where to get them and what it should be about compared to adjusting their day according to the 6 o’clock news. He therefore says that news stories today must be presented differently and he points to a very interesting way of thinking; the new model of journalism must study its audience and their devices. People have all sorts of toys today; tablets, mobile-phones and laptops, but we use them at different times and we use them for different things. I found it very useful what Rosenstiel said about people often waking up in the morning and checking their smartphones in bed, then perhaps changing to their tablets at the breakfast table (whatever happened to socializing..), opening their laptops on their way to work and possibly using a stationary computer at work. Understanding this and understanding what content which gadget is good for is helpful in understanding how Journalism can serve the audience best.
bu, 2014, NYT’s David Carr on the Future of Journalism, 6 March, YouTube, viewed 16 April 2014, https://www.youtube.com/watch?v=WPlazqH0TdA
TedxTalks 2013, The Future of Journalism: Tom Rosenstiel at TEDxAtlanta, YouTube, 28 May, viewed 16 April 2014, https://www.youtube.com/watch?v=RuBE_dP900Y
Here are some comments that I made to other people that reflected on the same two videos: