I love media convergence! Suddenly we all became these nerdy civil journalists that were able to speak our minds to the world. To me this ongoing dynamic is great and I get to exploit it in many cool ways. I now have a smart-phone which allows me, not only to make phone calls, but to check my g+ account, send a tweet, capture a photo instead of a mental picture and even film it if I need to! Obviously that is just a few examples of what I can do, my point is that convergence has made my cell-phone become this multimedia platform compared to what it used to be 10 years ago.
I cannot remember the exact model of my first cell-phone. It was year -98 or -99 and the phone was very yellow, very heavy and very cool. With it, I was able to text and talk basically 🙂
With today’s cool new technologies, and of course with the Internet onboard, we become “prosumers” (Mitew 2012) instead of consumers, meaning that we are able to produce new content or modify already produced content: Rip, mix & burn (I did not say we were allowed). This used to be a privilege for only the wealthy industries given that the production used to be very expensive, that was also the time when I used to pay a heavy price to watch a good movie at the cinema. But the Internet changed this. It is now free for a person like me to produce content online as well as publishing it, this obviously also makes me able to watch content for free online – great huh? Not so great for the big conglomerates though. Scarcity is money for the industries. Ownership and control of content is the key in their business-model, so the concept of media convergence is not speaking to them as it does to me.
We should not underestimate these big industries. As the world become more convergent they see the need to protect their content through patenting and stricter copyright laws, and we are definitely witnessing this today; license agreements (EULA), patent-wars and user content being removed from the web due to copyright infringements.
Convergence is also challenging to old business models. Take the good old bookstore! Although we see a survivor here and there from time to time, this business is basically dead, replaced by Amazon’s kindle and online book outlets. The same happened to photo-shops which also moved online. The list of obsolete business models is only getting longer. That fact that I find media convergence to be great is a statement made by looking from my own perspective. Many people lose their jobs due to this dynamic, it is hard to adapt and modify a whole society into a technological era, but it is happening, and personally I think it is for the better. Our options are increasing, our knowledge is shared and to be honest, having things online just makes things easier and more convenient.
Mitew, T 2012, Transglobal entertainment and media convergence, lecture, DIGC202, Global Networks, University of Wollongong, delivered 27 August.