Posts Tagged ‘M. McLuhan’

I remember the first time I wrote a CV. Maybe my working-days had not been going on for too long, but I still found it a bit hard to find all the information I needed. I had to find all the relevant certifications, I had to remember exact dates, months and years when I attended different schools, not to mention the different workplaces, and the names! The worst part was remembering the names and the phone-numbers to all the different references.

When the CV was finally finished I printed it out in several copies and walked with high expectations from workplace to workplace to deliver it. The option of just leaving that piece of paper on a desk with a note which said “att. boss” on it was not up for discussion. I had to present myself in person, looking sharp and in my finest outfit, I was supposed to look like an appropriate person for the job.


In my introduction I wrote that technology is rapidly developing and that our society is forced to adapt to it. People need to adjust by buying new mechanical devices, schools need to adapt in the way they teach, workplaces might need to invest in new equipment to still be attractive on the market and the list is long. We are all moving away from being analog to becoming digital.

Today it is usual to keep your CV online. There are many job-seeking sites on the web which allows you to do this but LinkedIn is the world’s largest professional network on the Internet. On LinkedIn you can write in all the relevant information from your professional experiences, the schools you went to, just like an online CV. Our CV’s have now gone from being analog to being digital as well, and because of that many new doors have been opened for us.

Marshall McLuhan said: “The Medium is the Message” (McLuhan 1964). By this he meant anything which enables our bodies to do things it can not do on its own, that the medium is “any extension of ourselves” (McLuhan 1964). By the message he meant “the change of scale or pace or pattern that a new invention or innovation introduces into human affairs” (McLuhan 1964). This being the change in society that such an innovation might generate, not the actual content or use of the new invention.

Today, in 2012, one can say that LinkedIn is such a medium. It enables us to connect with co-workers, associates and future business companies in one place, building ourselves a network we can find helpful later in life. We could also do this before but not digitally, and finding the way through phonebooks and paperwork was much more rambling and time taking. On LinkedIn, your connections are just a few clicks away.

But what is the message? Will it all end up online? Applying for a job, doing interviews, will our future employers look at us as digital avatars and choose the better one? What will happen to personal character?


McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man. New York: McGraw Hill.